823 10 AVE SW Calgary Alberta T2R 0B4
General Frequently Asked Questions
We are located at 823 10 AVE SW in Calgary Alberta
Calls will be answered at the studio during business hours. Please call (587) 315-6857 or fill out our contact form by clicking here.
Don't worry, although you will wish you were, you don’t have to be a club member to experience Rō. Book an appointment here.
Please ensure any cancellations or rescheduling requests are made at least 48 hours before your appointment, otherwise a $250 fee will apply. You can modify your appointment online or by calling the studio at (587) 315-6857.
You can read our full cancellations policy here
Appointments can be made online by clicking here or by calling our studio during business hours on (587) 315-6857
Yes — Rō Dental Studio proudly accepts clients covered under the Canadian Dental Care Plan (CDCP).
Please note that while CDCP provides partial coverage, our boutique studio fees are approximately 15% above the Alberta Fee Guide. This means there may be a small balance owing for some treatments.
To make care accessible, we offer low monthly installment plans and personalized financial arrangements to help you proceed with the treatment you deserve — without stress. Our team is happy to guide you through your coverage, provide estimates in advance, and help you feel fully informed before your visit.
Yes, we do. Our team is happy to direct bill to most major insurance providers. We’ll help you navigate your plan and provide treatment estimates so you always feel informed and in control.
Yes. We offer personalized payment plans — including low monthly installments — for eligible treatments. Ask us about our flexible options during your visit or consultation.
At this time, we do not accept AISH as a form of dental coverage.
Yes, we do. We love helping young clients build healthy, confident smiles in a calm and uplifting environment.
Yes. We cover the cost of parking for all our clients in the lot directly across the street from the studio. Just provide your license plate number at reception when you arrive.
We offer a full spectrum of care — from routine cleanings to cosmetic smile makeovers, implants, clear aligners, and Botox for TMJ and facial aesthetics. Whether you're here for health, beauty, or both — our team is here to guide you.
You can book online directly through our website or call/text the studio. We also offer virtual smile consultations for those considering cosmetic treatment.
Yes. We reserve space each day for urgent dental visits and will always do our best to accommodate same-day care.
Absolutely. Our Complimentary Virtual Consults are perfect for clients curious about cosmetic options like straightening or veneers. You’ll meet with a doctor online and receive expert advice before stepping into the studio.
We require a minimum of 2 full business days’ notice to reschedule or cancel appointments. A fee of $250 applies for no-shows or late cancellations. This policy allows us to respect our team’s time and serve other clients waiting for care. Full details are listed in our Cancellation Policy and visible throughout the booking process.
Yes — it's our specialty. Dr. Benjamin Greff has completed hundreds of full-smile makeovers and sees clients from across Canada and abroad. Explore our Cosmetic Dentistry section to learn more.
We’ve reimagined the dental experience to feel more like a wellness ritual than a medical errand. From our calming interiors and comfort care menu to our hospitality-trained team, every detail is designed to make you feel seen, relaxed, and cared for.
Smile Design & Veneer Journey
Your complete exam is complimentary if you choose to move forward with your smile design journey. If you decide not to continue after your exam, no problem — you’ll simply be billed for any cleaning, exam, or treatment completed during that visit, just like any regular dental appointment.
Yes! Whitening is included in every smile design journey at Rō.
You’ll have the option of either at-home whitening trays or an in-office whitening treatment — whichever works best for you. If you choose in-office whitening, we’ll plan for a cleaning and a one-hour whitening session about two weeks before your prep day to get your teeth ready for their new look.
Because each phase of your smile journey involves custom work created just for you, payments for each stage are non-refundable once that stage is completed. We’ve structured payments to match the work being done — so it’s transparent and easy to plan for.
Your remaining treatment balance needs to be settled at least one week before your prep day.
That’s exactly what the mock-up is for.
This is your chance to see and feel your future smile before anything permanent happens. If it’s not right — we adjust it. We’ll never move forward until you’re happy and have signed off on your mock-up.
About two weeks from the time you approve your temporaries.
We like to keep this super clear — you’ll wear your temporaries for about two weeks while the lab is making your final veneers.
Usually about two weeks.
While you’re wearing your temporaries, our lab will be creating your final veneers. This timing is intentional — it gives you a chance to live in the design, get feedback, and feel confident before we move to your permanent smile.
Simple — we won’t cement anything until you (and we) love them.
Insert day is all about trying in your final veneers, checking every detail, and only moving forward once everything feels perfect. If anything isn’t right, we’ll troubleshoot, adjust, or send them back to the lab if needed.
Absolutely — and it’s included in your treatment.
Your night guard protects your new smile while you sleep and is required to maintain your 2-year warranty. We’ll take impressions for your night guard after insert day, once your bite feels great, and it usually takes about a week to make.
We understand life happens. Payments for completed stages are non-refundable because of the custom work involved, but if you need to pause or adjust timing, just let us know. We’ll do our best to work with you.
Every case is a little different, but here’s a general idea of timing:
- Stage 1: Exam + Records
1 visit (can be same day or split up into two). - Stage 2: 2D Digital Design
About 1 week. - Stage 3: Mock-Up Try-In
About 1 week to create. - Stage 4: Prep Day → Temporaries
Worn for about 2 weeks. - Stage 5: Final Veneers
Ready after 2 weeks. - Stage 6: Night Guard
Ready about 1 week after insert.
From start to finish, most smile journeys take about 6-8 weeks — depending on how quickly decisions are made and your schedule.
How Our Fees Compare to the Alberta Fee Guide
As a boutique dental office with an elevated experience and many luxurious perks, we have chosen to follow the Alberta dental fee guide for many services, and not for others. We follow the Alberta dental fee guide for all basic services including checkups, cleanings and X-rays. For some other services we are set 15% above the fee guide. And then for other services there is no fee guide, so we set what we feel is a fair price. We are always transparent about pricing so please don’t hesitate to ask questions about our fees and your dental benefits coverage.
